Gerard Butler New Face for BOSS Parfums Bottled Campaign

Yesterday, BOSS Parfums launched its new global campaign with the latest face of BOSS BOTTLED and Man of Today, Gerard Butler, at The Standard Hotel in New York. Simon Doonan, author, fashion commentator and Creative Ambassador-at-Large for Barneys New York, interviewed Gerard about the Man of Today campaign, his passion for success, distinctive style and personal grooming. Positive and provocative, the discussion focused on modern day masculinity and the conviction at the heart of the new BOSS BOTTLED campaign – the belief that today's men are the best they have ever been.

Gerard explained "The Man of Today campaign is inspiring and encourages me to have focus, drive and compassion. I could really relate to the character and traits of the Man of Today." He continued, "I pride myself on being focused and working hard. I'm dedicated but I also like to live my life in the moment, which is really important for the Man of Today. Being ambitious and striving for success in not only his career, but his whole life. He is multi-faceted and has many different interests, always giving back in some way. He's chivalrous but also humorous."

BOSS BOTTLED is available at Nordstrom and Hugo Boss stores for $75 – 100ml. Just in time for the Holiday season.