Global Music Superstar Pitbull Kicks Off Bally Technologies’ Expanded Relationship with Playboy at Global Gaming Expo Private Event

Bally Technologies announced yesterday they have selected global music superstar Pitbull to help expand the company’s existing relationship with one of the most recognized and popular consumer brands in the world, Playboy Enterprises International, Inc. Pitbull’s hit singles and sharp-dressed image will be featured in future development and releases of Bally’s Playboy line. The new Pitbull/Playboy themed games are expected to be introduced in 2015.

The renowned Playboy brand ambassador who is also known as “Mr. Worldwide,” Pitbull kicked off the new Bally partnership in style on Wednesday, October 1, appearing during an exclusive launch party in Las Vegas. Bally Technologies’ Playboy-themed machines, including the newly released Playboy Club, were also on full display at the event amid industry, VIP, Playboy Playmates, and other invited guests.

“We are ecstatic to venture into this new chapter of our storied history with Playboy,” said Vice President of Product Management and Licensing Jean Venneman. “Pitbull is an international superstar with true global appeal, and we are excited to enhance our Playboy-branded machines and entertaining table games with his high-energy hits and distinct image—further creating memorable experiences for our customers across the globe.”

Pitbull’s hit singles include “Timber,” “Give Me Everything,” “Rain Over Me,” “I Know You Want Me (Calle Ocho),” “Wild Wild Love,” “International Love,” and new hit “Fireball.” During his remarkable career, Pitbull has collaborated with stars such as Jennifer Lopez, Enrique Iglesias, Shakira, Usher, Christina Aguilera, Kesha, Marc Anthony, Lil Jon, T-Pain, and Chris Brown.